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  • 11-1b Have you examined bias due to the user interface and interaction method?
    • AI systems can be subject to user interaction bias based on implicit encouragement by the user interface or intentional misuse by the user.
    • Identify in advance and remove factors (e.g. presentation bias, ranking bias) that may create user interaction bias in designing and implementing user interfaces.
    - Presentation bias: This is a bias that occurs depending on how the information is represented. For instance, users can only click on content that is visible when using a product, and the click occurs only in the displayed content and not in other content. This kind of user interface can encourage clicks on only specific content.
    - Ranking bias: This is a bias that occurs depending on the order of information being presented. Users tend to think that the top results are the most relevant and important, guiding them to choose results at the top more frequently than the results at the bottom.